Violations Under the Milk Code of the Philippines3
Below are some of the violations under E0 51:
1. Misleading and False Nutritional Claims
For instance, the law prohibits saying that formula milk is the “best way” to start life. Remember, breast milk is the best for babies.
2. Advertisements Containing Pictures of Child or Babies with Relatives
Ads are regulated so as not to encourage families to purchase breast milk substitutes and supplements.
Under the Milk Code, companies, manufacturers, representatives, and distributors of products covered by the law may not give any sort of gift. These gifts include financial, personal, or commercial rewards, incentives, and favors given directly or indirectly, with or without logo, company name, or brand name.
For example, giving away samples of products covered by EO 51 is prohibited, as free trial of a product can influence mothers to stop breastfeeding.
4. Promotion by Healthcare Workers or Facilities
Companies should not use healthcare facilities to distribute, disseminate, or promote breast milk substitutes and supplements.
For instance, there must be no posters or any form of advertisement in clinics or hospitals.