The popularity of mukbang stems from social, entertainment-oriented, food-related, escapist and even sexual reasons.
According to a study, mukbang watchers are able to find a virtual community that shares a common interest. As a result, feelings of isolation and loneliness are lessened. However, as we all know, the Internet is a double-edged sword. Every online activity fulfills a desire in the user: online gaming fulfills the player’s need for competition, skills development, social reasons, and recreation; people who surf the web for porn have their needs for sexual arousal, physical pleasure satisfied. A large body of research has shown that online activities can have negative effects on users, for instance, depression, anxiety, sleeping problems, and self-esteem issues.
In the same vein, watching mukbang videos could spawn unhealthy food preferences, bad eating habits, eating disorders, and addiction.
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