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3 Hypoallergenic Makeup Brands You Might Want To Try

Medically reviewed by Martha Juco, MD · Aesthetics

Written by Lorraine Bunag, R.N. · Updated Jul 25, 2022

    3 Hypoallergenic Makeup Brands You Might Want To Try

    We only want what’s best for our skin. For many people, that means choosing products that not only give the desired results but also cause the least side effects. This is why many companies release hypoallergenic cosmetic lines. In this article, we’ll focus on what the term hypoallergenic means and three hypoallergenic makeup brands you might want to try. 

    I Have Hypoallergenic Makeup. What Does It Mean?

    When you see “hypoallergenic” on any skincare product label, it means that the product is formulated in a way that it’s less likely to cause an allergic reaction. The company probably didn’t use colors or fragrances that might act as allergens (substances that trigger allergic reactions). 

    However, please note that hypoallergenic makeup doesn’t mean it’s allergy-proof. This means an allergic reaction may still occur. In fact, according to the US Food and Drug Administration, there’s no standard definition for the term hypoallergenic¹. Hence, it could mean whatever the company intends. 

    Hypoallergenic makeup also doesn’t mean that it’s natural. And, likewise, a natural or organic brand of cosmetics doesn’t automatically mean they are hypoallergenic 

    Still, seeing the label “hypoallergenic” often helps people with delicate skin or those with known allergies choose their makeup brands. 

    3 Hypoallergenic Makeup Brands You Might Want To Try

    If you’re looking for proudly Filipino companies that have hypoallergenic makeup lines, you might want to consider looking into VMV Hypoallergenics Philippines, Human Heart Nature, and Ellana Mineral Cosmetics. 

    VMV Hypoallergenics Philippines

    First on our list of proudly-Filipino companies that have hypoallergenic makeup lines is VMV Hypoallergenics Philippines.

    Founded by the CEO, Laura Verallo de Bertotto’s mother who was a US-educated dermatologist and derma-pathologist, VMV now has over 40 years of track record in providing Filipinos with multiple hypoallergenic cosmetics and skincare products². They even have products for mothers and babies. 

    What’s unique about VMV is their VH Rating, a figure indicating how many allergens are ABSENT in the product. From their website, VMV says their highest rating by far is 109/109, which means it contains 0 of all known allergens³.

    VMV’s line of cosmetics ranges from hypoallergenic makeup products, such as foundation, BB cream, blush, lipstick, lip gloss, eyeshadow, and mascara. Alternatively, you can also shop by skin concerns. 

    Curious about VMV Hypoallergenics? Head over to their website to see their products.

    Human Nature

    Human Nature’s story began in 2007, when the owners, Ana Meloto-Wilk and her husband, Dylan, noticed that affordable, natural, eco-friendly, and ethically-made products in the US were trending. They also observed that most of the ingredients present in such products already grew abundantly in the Philippines⁴.

    Now, Human Nature has a lineup of hypoallergenic makeup products⁵ like their cleansing oil, mineral loose powder, and mineral foundation. They also have other hypoallergenic products for face care, body cleansing, and feminine care. 

    Here’s where you can find Human Nature’s complete hypoallergenic line-up.

    Ellana Mineral Cosmetics

    A leader in skincare and eco-conscious beauty: that’s what Ellana Cosmetics stands for today. 

    Founded by Theresa Buenaflor, Ellana, which means “to illuminate,” aims to get your glow on, make you feel good, and put your skin first by addressing your needs using ingredients that are safe for sensitive skin. 

    Ellana’s hypoallergenic makeup products range from primers, foundations, concealers, brow liners, and lipsticks. Of course, they also have products for hair and body care. 

    Check out Ellana’s product lines here.

    Additional Reminders

    While companies may label their product lineup as hypoallergenic, experts still advise people – particularly those with sensitive skin and known allergies – to do a patch test first. 

    Patch testing means applying a small amount of the cosmetic product to an area of the skin and checking if there will be reactions, such as swelling, itching, or redness. 

    If you’re unsure of a product, the best thing to do is to consult a board-certified dermatologist. 

    Learn more about Skincare and Cleansing here


    Hello Health Group does not provide medical advice, diagnosis or treatment.

    Medically reviewed by

    Martha Juco, MD


    Written by Lorraine Bunag, R.N. · Updated Jul 25, 2022

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